• Customer’s needs and how they value your offering against competitors

• Qualitative & quantitative research

• Customer behavior and needs based Segmentation

• Understanding how to win with customers

• Differentiation analysis

• Trends and analysis 

    

Global, Region, Portfolio, Product & Service Strategy

• Your ability to win with customers analysis

• Corporate level to product/service/initiative level

• Cross-functional buy-in

• Customer centric and analytical/data driven validation

• Sales and marketing alignment

• Strategy validation with customers

• War-gaming/scenario planning

• Sales strategy development

• Strategic Selling

• Target customer analysis

• Sales force optimization

• Pricing strategy

Products, portfolio, & services designed, developed, and tested to meet Customer’s needs along with company revenue & profitability forecasts

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Innovation

• Product and/or services concepts developed

• Products, portfolio, services and project management

• Opportunity assessment and acquisition & integration

• Concept Customer validation

• Product portfolio management

• Project prioritization

 

Business plan iterations to final

• Target Customers value proposition

• Operational plan

• Sales deployment and market plan

• Revenue and Profit forecasts

Positioning and value proposition

• Communicate about your    product to differentiate

Branding

• Differentiating your offering

• Campaign creation

Communications

• Segment marketing

• Channel marketing

• Lead generation

• Content marketing strategy

• Content development

• Digital and social strategy

• Sales support

• Corporate communications

Sales Strategy & implementation

• Strategic selling training and culture building

• Corporate accounts

• Contracting strategy development

• National group purchasing access